What metric serves as a good indicator of a hotel company's geographical reach and ability to mitigate financial risks associated with seasonality?
"Number of employees"
"Number of properties"
"Customer satisfaction ratings"
"Average room service orders"
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Why is "number of keys" used instead of "number of rooms" when analyzing a hotel's capacity?
"Keys" accounts for rooms under renovation, while "rooms" only includes available units.
"Keys" refers to the total room inventory, including suites and villas sold as single units, while "rooms" only counts individual rooms.
"Keys" represents the number of rooms accessible with a keycard, while "rooms" includes all rooms regardless of access.
"Keys" is a more sophisticated term used in financial analysis, while "rooms" is a layman's term.
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What does a consistently increasing Average Daily Rate (ADR) for a hotel company over time suggest?
"Declining brand strength"
"Improved operational efficiency"
"Enhanced brand desirability"
"Increased customer loyalty"
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How does Revenue Per Available Room (RevPAR) provide a more comprehensive view of a hotel's performance compared to just revenue growth?
"RevPAR considers the hotel's marketing expenditure, while revenue growth does not.
"RevPAR factors in both occupancy rate and ADR, while revenue growth only reflects the top line.
"RevPAR includes revenue from all sources, including room service and dining, while revenue growth only considers room sales.
"RevPAR accounts for the hotel's operating expenses, while revenue growth does not.
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Why is EBITDA considered a more suitable metric for comparing hotel companies with different asset ownership models?
"EBITDA reflects the hotel's profitability before accounting for marketing and advertising costs.
"EBITDA accounts for variations in interest and depreciation charges stemming from different ownership structures.
"EBITDA considers the hotel's revenue from non-room sources, such as restaurants and spas.
"EBITDA factors in the hotel's occupancy rate and average daily rate, providing a more accurate performance comparison.
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