**"Endowment Effect" investors ko losing investments ko zarurat se zyada time tak hold karne pe majboor karta hai** π π
**Endowment Effect kya hai?**
- Ye ek psychological bias hai
- Isme log apni cheezoin ko zyada value dete hain, sirf isliye kyunki wo unki hai
- Investments ke case mein, log losing stocks ko bhi zyada value de dete hain
**Kaise affect karta hai investors ko?**
- Investors rational decision lene ki bajay emotional ho jaate hain
- Losing stocks ko bechne ki bajay hold karte rehte hain, even when it's not profitable
**Yaad rakhein:**
- Har investment ko objectively evaluate karein
- Past investments pe zyada focus mat karein, future potential ko dekhein
- Regular portfolio review karein aur emotional decisions se bachein
**Pro Tip:** Apne investments ko "beta" ki tarah nahi, "tenant" ki tarah treat karein. Jaise kehte hain, "Ghar ka na ghat ka, profit nahi to nikal lo fatafat ka!" ππΌ
**Other biases se comparison:**
- Sunk Cost Fallacy: Past investments pe focus karta hai
- Confirmation Bias: Existing beliefs ko support karne wali info dhoondhta hai
- Herding Behavior: Dusron ki copy karna
Yaad rakhein, smart investor wohi hai jo in biases ko pehchaan kar unse bacha rehta hai! π§ π°